About
I’m Tanya (aka Leapdog Design), a self-taught brand identity and web designer, born and based in North London.
With over 10 years of experience in digital marketing and client services, with various creative and project management remits, I understand how to balance great design with real-world practicality. I’ll guide you through the process step by step with clear, honest communication—so you feel as confident and excited in the creative journey as you are in the vision for your business.
I graduated with a BA (Hons) in Jewellery and Silversmithing, and I have always been obsessed with craftsmanship and functionality. For me, great design is just visual problem-solving—diving into your story and transforming it into something that not only connects emotionally with your customers, but also feels deeply personal to you.
Whether it’s crafting a memorable brand or designing a hardworking website, I’m here to make the process pain-free and enjoyable, so you can get on with running your business.
Leapdog Design was born in 2023 out of my passion for supporting startups to take that first leap - providing thoughtful, budget-friendly design solutions to give small businesses the boost to get to where they want to be.
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No problem. I’ll dig deep into your business and research your industry to create a tailored plan, complete with content ideas and imagery suggestions. Need help with copy? I can help there too. I can provide a framework so you’re not staring at a blank page (we’ve all been there).
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I understand starting a business is an investment in itself. Because I handle everything myself (no agency fees, no middlemen) I can offer cost-effective solutions without skimping on quality. Whether it’s a logo, a website, I can offer tailored packages designed to get you online quickly and set you up for growth.
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My background is in digital marketing, so I can explain things in a way you'll not only understand but might even find as interesting as I do!
From tutorials to troubleshooting, I’ll make sure you feel confident managing your website. And if you ever need a hand, I’m just an email away. -
My process is clear, straightforward, and collaborative. I’ll guide you through every step, keeping things organised and on track. Plus, I’ll always let you know what to expect, and what I need from you, so there are no surprises.
If this sounds like you, you should get in touch!
A little more about me…
I’m a mum of two boys, one pup and a hamster, so we’re never short of energy in the house! (Theirs)
I’m married to an Aussie, and after many years fighting the good fight I've graciously conceded the yeast spread battle, and embraced the 'no worries' philosophy when it comes to life juggling (see also point below re support with putdown).
I actually started uni doing Fine Art, but after a year, I found myself more interested in making the canvases than painting on them. Which led me down a more hands-on, functional design path.
We’re big into cocktails here. Here’s how to whip up my fav - a whisky sour:
50ml whisky
35ml fresh lemon juice
20ml sugar syrup (more or less, to taste)
1 egg white (or aquafaba for vegans) for the froth
A dash of Angostura bitters
Shake it all up with ice, strain into a chilled glass, and garnish with a twist of lemon peel. Perfect for putdown!
What’s that? More about the puppy?
Oh, alright then. He’s a rescue from Romania, a total mix, and a little superstar. Post Leapdog inception but feels like he’s always been along for the journey 🧡