↩
Bijan
Shahrad, Consultant Paediatrician
Project scope
Squarespace website design & build
Logo design
Colour palette
Typography
Copywriting support
Letterhead
The Brief
As a consultant paediatrician stepping into private practice, Bijan wanted a professional and premium-looking website - something that would appeal to higher-income parents around London and Essex. But, as a paediatrician known for his kindness, care and holistic approach, the overall look and feel needed to be warm and approachable, so a careful balance was needed.
Our Approach
Whilst we wanted to differentiate from the commonly-used cool medical blues, we were mindful not to step too closely into the green spectrum which is often associated with therapy and wellness brands. So, we selected shades of teal for the primary brand colour, balanced with soft off-whites and lilac accents. A premium but calming palette to reassure anxious parents.
A classic serif with a calming and professional look was chosen for the primary typeface, paired with a clean and elegant sans-serif for body text for a trusted meets contemporary look.
Keeping the name clean and simple, I wanted to explore a symbol that told a personal story for the client. We connected a speech bubble with a bird to reflect care, trust, and the patient-doctor relationship. A kind and hopeful symbol for a paediatrician, with simple shapes and graceful curves to keep it premium yet approachable.
Imagery (as always) was an important factor, and was carefully chosen throughout the website to feel warm and caring. Subject matter was handled sensitively, often cropped for an intimate feel, and focused more on wellness and positive outcomes rather than sickness.
I designed and built a 5-page Squarespace website (complete with custom 404 page as standard) to showcase Bijan’s expertise, services and personable nature, and provide helpful information about common paediatric health concerns.
“Her attention to detail is impeccable, and she is a joy to work with.
Working with Tanya to help develop both my brand and website for my paediatric private work was the best decision I could have made to launch this project.
Tanya has brilliant ideas on layout, logos and content which have resulted in a super professional website. The entire process was an enjoyable experience. Thank you Tanya.”
Bijan Shahrad, Consultant Paediatrician