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NorthStar Advisory
Project scope
Squarespace website design & build
Logo design
Colour palette
Typography
Brand pattern
Branded collateral
The Brief
Having worked at the highest levels of government with world leaders, Northstar Advisory offer insight that other firms can’t, providing bespoke advice directly and discreetly to only a few clients. They needed something simple and professional that reflected the current, forward-thinking nature of the business. However, personal and trustworthy are key values for them, so the balance was in delivering something corporate, but not cold.
Our Approach
The logo has a clean and modern feel, with a clear narrative of guiding businesses in the right direction. The concept integrates elements of a compass rose into the ‘N’, with the same angles cut into key ascenders for a unified logotype and to reinforce the sense of trajectory.
Along with branded collateral, I designed and built a hard-working landing page to showcase their expertise and unique value proposition, and set up up an easy-to-manage blog for them to manage.
“We have had great feedback on the website from clients, and in short, it does exactly what we wanted it to but didn't know how to achieve it.
Tanya took time at the outset to understand who we were and what we wanted to achieve. When we had ideas, Tanya made them better. When we didn't, for example on branding or design, Tanya understood us well enough to produce great creative options quickly.
Tanya was extremely responsive and clear about what she was delivering, when, and what she needed from us. The whole process was professional and painless.”
Peter Hill, Co-founder of Northstar Advisory
