↩
Crafted Architecture
& Planning
Project scope
Logo redesign
The Brief
The previous logo for this London-based firm of architects was simple and modern, but it didn’t work well across all placements, lacking standout on signage in particular, and had no ownable element or reference to the business. The word ‘Crafted’ suggests the care and attention they put into every project, and the logo needed to reflect a similar thoughtfulness.
Our Approach
The redesign adds strength and clarity to the name whilst retaining an openness that the client liked from the original design. The adapted ‘A’ brings an architectural element to the identity and can be pulled out as a standalone symbol for the brand, and the yellow hue adds a warmth whilst still looking premium alongside a simple monochromatic scheme.
Before
After
“When it came to delivery, our expectations were exceeded."
We had the pleasure of working with Tanya of Leapdog Design when she undertook a redesign of our company branding. She listened to our brief and took the time to understand our company ethos. We loved all of the options that were presented.
I would not hesitate to work with Tanya again.”
Conrad-Vincent Cherniavsky, Founder of Crafted Architecture & Planning