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Frances Farrer-Brown,
Tour Guide
Project scope
Website rebuild
Styling bundle
Custom illustrations
Copywriting
The Brief
Frances came to me needing a complete overhaul of her website as it was a good 20+ years old and impossible for her to update. Aside from looking outdated, the site wasn’t responsive and was confusing to navigate, so it was a case of starting from scratch with the structure and overall design.
Our Approach
With the target audience being of an older demographic looking for a trustworthy and professional guide, the look and feel needed to come across as traditional and informative, but with a brightness that reflected the light-hearted nature of Frances and the entertaining experience she provides.
As well as a beautifully optimised site that she could manage herself, I developed the styling, copy and design, and added some hand-drawn illustrations throughout the site for that personable touch.
Before
“Tanya worked on my new website with splendid results. She listened to what I wanted, and offered sensible suggestions and helpful guidance, with clear communication at every step.
Altogether a thoroughly professional designer and one I would not hesitate to recommend.”
Frances Farrer-Brown, Blue Badge Tour Guide
